HEA

Professional Experience

 

SiriusDecisions (Wilton, CT)

Associate, Client Marketing Programs (July 2015 - Present)

• Support the tactical execution of marketing programs to drive retention, loyalty, advocacy, growth and community participation

• Create engaging content and report on campaign user activity to generate upsell and cross-sell oppportunities with exisiting clients

• Support projects related to client and prospect data, including list research, acquisition, segmentation, targeting, and reporting

• Oversee the successful implementation of Webcasts, Forums, and Roundtables attended by Fortune 500 sales, marketing and product executives

 

Dell Inc.–Enterprise Solutions Group (Eden Prairie, MN)

Marketing Communications Analyst (May – August 2014)

• Assisted with copywriting and content creation for online collateral, campaign deliverables and sales enablement assets, in addition to assisting with review of marketing assets and newsletters

• Developed cross‐enterprise signage deck to house standard Dell signage and establish library for use with future projects

• Completed Dell Social Media and Community Manager certification

 

Marketing Communications Intern (May–August 2013)

• Supported the production and design of Dell Enterprise Solutions marketing materials, with responsibilities including production design and task management of marketing assets, production and copywriting for weekly newsletter, PowerPoint development, research of customer case studies and quotes

• Played instrumental role in overhaul of mobile and desktop app (from Dell Storage to Dell Enterprise Solutions), including design, asset outreach and collection, taxonomy development and promotion

 

Outbound Marketing Communications Intern (May–August 2012)

• Designed, populated and maintained Customer Team SharePoint site, consisting of case studies, win forms, interview transcripts, customer and stock photos, etc.

• Focused primarily on customer content and engagement activities, including customer outreach for various reference activities, PowerPoint presentation development, newsletter production and copywriting, legal claims research and development, and customer persona research

 

Leadership Experience

 

Denison University (Granville, OH)

Academic Support & Enrichment Center – Head Tutor and Spanish Tutor (January 2013 – May 2015)

• Oversee and advise 30+ Spanish, Greek, Latin and German student tutors and act as a liaison to administrators

 

Office of First‐Year Students – August Orientation Assistant Coordinator (July–September 2014)

• Assisted with coordination of 30 student leaders for the overall freshmen orientation program

 

Women's Varsity Tennis Team - Captain, 4-year starter

• Effectively manage communication between team members and act as liasion between team and coaching staff

• Exercise time management skills and dedication to maintain commitment to academics and athletics

 

Delta Gamma Women’s Fraternity - Beta Zeta Chapter (Granville, OH)

Vice President: Membership (November 2013–January 2015)

• Coordinate the preparation for recuitment by organizing 100+ women in event planning, marketing and public relationsof sorority, and recruitment preparation workshops

 

Director of Activities (November 2012–May 2013)

• Developed and executed all aspects of activities for the sorority, in addition to creating and designing promotional items and decorations for events

 

University Programming Council (Granville, OH)

Director of Operations (February-December 2012)

• Assessed the effectiveness of the organization and programming as a whole, in addition to supporting other divisions of the organization

• Completed a variety of organizationals and communication tasks to ensure smooth processes within the organization (i.e. email, OrgSync, Doodle polls), in addition to budgeting for the various programs and events

 

Education

 

Denison University – Granville, OH (Fall 2011–May 2015)

• Bachelor of Arts in Communication and Spanish; Psychology Minor 

• GPA: 3.42/4.0 (Cumulative); Major GPA (Communication): 3.41; Major GPA (Spanish): 3.71

• Honors: Dean's List, Lambda Pi Eta (National Communication Honor Society), Sigma Delta Pi (National Spanish Honor Society), Mortar Board, Rho Lambda (National Sorority Leadership Recognition Society), Order of Omega (Greek Life Leadership Honor Society)

• Studied abroad fall 2013 through CIEE–Liberal Arts in Alicante, Spain

 

Other Skills

 

• Highly proficient in Microsoft Office Programs (Word, Excel, PowerPoint), Google applications and Drive, and social media platforms (Twitter, Facebook, YouTube, LinkedIn, Instagram, Hootsuite, Wordpress)

• Experience with Salesforce.com, Eloqua, SalesEdge, SalesLoft, SharePoint, Dropbox, Hootsuite, and Wordpress

 

 

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