top of page
HEA
Heather Abzug
Dell Enterprise Mobile App
I helped lead the overhaul and renovation of the enterprise solutions mobile app, which included taxonomy proposal and development, implementation of layout, content outreach, solicitation and integration of feedback and promotional activities.
Enterprise Campaigns 2014
Copywriting
DELL EXPERIENCE
![]() PowerEdge 13G Online BannerI was involved in headline brainstorming for the campaign for the 13th generation of Dell PowerEdge servers. I wrote the original headline, "Scale. Manage. Innovate. 13G." which was later adapted to final headline, "Scale smarter. Manage easier. Innovate easier." | ![]() PowerEdge 13G Online BannerI was involved in headline brainstorming for the campaign for the 13th generation of Dell PowerEdge servers. Although this headline was not ultimately selected, I wrote this headline ("Welcome to the future of systems management."), which was selected as one of three headlines for testing. | ![]() SC4020 Online BannerI was involved in headline brainstorming for the campaign for the Dell Storage SC4020. Although I did not write this headline, I was involved throughout the campaign. |
---|
![]() Dell Storage SC4020 1-2-3 Email | ![]() Dell Storage SC4020 Infographic | ![]() xESG Signage deck |
---|
bottom of page